Roger Peterson (Pete)

I graduated from the University of Maine with a B.A. in Psychology in 1970, after serving almost five years as a medic in the Air Force.

In June 1970, I started The My Corporation to distribute My Sauce and My Wine Sauce, two products I developed while attending school. I wanted to become rich so I could help the world change for the better because I didn’t like it the way it was. To that end I developed the concept of the Living Label. It involved a hooded figure with a staff walking across a bridge from the darkness into the light. The figure’s movement across the bridge was meant to coincide with positive change in the world. As he moved toward the light, he would gradually lose his robe until he was completely naked on the other side. A nice idea but it didn’t fly. I refused to add preservatives to my formula and early product spoilage brought an end to The My Corporation after three years.

1973: Moved to California with my wife and two children and lived in San Francisco until 1980.

In 1976, when my children were attending John Swett Elementary School in San Francisco, I served on a special, “Blue Ribbon” committee of parents, teachers, and administrators appointed by the then Superintendent of Schools, Robert Alioto. The purpose of the Committee was to completely reevaluate public education. At our first meeting I asked the question, who are we? One young male teacher looked at me and said, “That’s not our job, that’s up to philosophers to figure out.” My response was, If we don’t know who we are, how can we make effective decisions about education? When I saw the Superintendent’s Assistant pull out a stop watch to time our discussions, I turned and walked out, knowing this committee, like many others I’ve served on and observed, was a waste of time. I realized that if I wanted to know who we are, I’d have to figure it out for myself since no one else seemed to see the importance of doing so.

In 1978, after being inspired by the book Seth Speaks by Jane Roberts and Robert Butts, I started publishing Coordinate Point, a magazine that explored questions like who are we, what’s reality, and what’s the purpose of life? When I began to pay attention to my Inner experiences and experiment with the nature of my own consciousness, I began to see and experience things few of us do, or remember. To survive, we let waking events take priority over the more subtle, inner or intuitive experiences we all have. Even so, many of us do remember unusual dreams, imaginings, and waking experiences that are worth sharing. By pooling and sharing these unique experiences we can stimulate the development of our inner senses and intuitive abilities and, thus, redefine who we are.

If we want to change the world for the better we need to understand who we are and what reality is, otherwise, we will continue to recycle tired old ideas like we do now in government, business, education, and our own private lives, ideas that have proven time and again they only create revolution (going around in circles), not evolution (transformation into something more desirable). There is no doubt we are very clever but more than clever, we need to be wise. To change the world for the better, we need to change ourselves for the better!

For me, nothing is more exciting, or worth doing, than changing myself and the world for the better.

Pete