Those inside-the-beltway bozos reporting on the ineluctable populism of the Republican Party [1] might want to take time out to pen their thoughts on how Newsmax.com [2] is marketing themselves to potential advertisers:

Newsmax readers are millionaires! Business owners! Professional managers! Own luxury cars!
But I bet they're also excellent bowlers, even while savoring a beer-and-a-shot. [3]
Links:
[1] http://www.politico.com/rogersimon/
[2] http://www.newsmax.com/
[3] http://matthewyglesias.theatlantic.com/archives/2008/04/defining_populism_down.php